Using Amazon Fulfillment to Ship your Kickstarter Product (Part 3)

I Kickstarted a card game and decided to use Amazon to handle my fulfillment. Why’d I do it? What problems did I run in to? Would it work for you?

Part 1: The Basics

Part 2: Accurately Estimating the Shipping and Fulfillment Costs of Your Kickstarter Project

Part 3: Listing Your Item on Amazon

This blog post will be short and stout and will explain the basic info needed to list your item on Amazon.

“I don’t want to list my product on Amazon. I’m just using them for fulfillment.”

That’s fine – you don’t ever have to put the item live and for sale in the Amazon online store. However, Amazon needs some basic information just to ensure their runners can find your product in their canyon-sized warehouses.

Even your sweet grandmother would ask “What’s in the box?” if you dropped off 60 fishy-looking, sealed cardboard packages for storage in her musty garage.

Your item will not be viewable or searchable on Amazon until it has an image. You can also set the list date to far in the future. Those are two options you can utilize to ensure your item isn’t showing up for random people to stumble upon before it is available.

Step 1: The Starting Point

Just in case this is your first time navigating the Amazon seller site, I’ll drop you off at the entry point.

Here’s a link to the Amazon Seller Account Homepage. If you haven’t signed up for a Seller account already, go ahead and do that. Make sure you get the free Individual Plan, not the Professional Plan.

Next, at the top of your Seller Account, click Inventory and then Add a Product.


You’re now in the Part (1) Classify your product. Find an appropriate product category for your item and then come back when you get to Part (2) Identify.

Step 2: Your Product’s Information


If you see a red asterisk next to a detail, it means that you cannot click the Save and Finish button at the bottom of the page until it has been completed.

Here’s the skinny skeleton, good-enough list of info needed to set up your product:

  1. Your product’s name (i.e. What?!? Oh… The Game of Couples Banter)
  2. Your product’s manufacturer – Note, this is the name of your company, not the company you hired to manufacture your game. I really hope I’m not the only one that got confused by that…)
  3. A UPC or EAN number.

Did you just hit a wall? Symbolically, not violently. If you don’t yet have a UPC or EAN number for your product, don’t fret. It’s way easier than you think.

In fact, I wrote a Quick Guide to Getting a UPC or EAN Number.

After entering your UPC information, go to the next tab over labeled Offer with a red asterisk next to it. Then select the checkbox labeled “Let me skip the offer data and add it later.”

Step 3: Save and Finish

Now click the Save and Finish button at the bottom of the page.

You will now be directed to a list of all inventory you have registered with Amazon – which is just this initial item, of course. On the left hand side under Status it should say Incomplete. This means that the item is not for sale on Amazon and no one can find it while searching the website.

All done.

Your item is now in the Amazon database. In Part 4, I will cover how to get your item to an Amazon warehouse. Hope this helped! Let me know if I messed anything up and I will correct it.

You can follow my gaming twitter @WhatOhGame if you are so inclined.


7 thoughts on “Using Amazon Fulfillment to Ship your Kickstarter Product (Part 3)

  1. Hi there! I’m dying for Part 4: How to get your item to an Amazon warehouse. Any idea when you’ll have it posted? The previous posts in this series have been a LIFESAVER for my husband and I…thank you!!!

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